Baldereschi reinterpreting traditioanl textures, objects and approachs is an Italian designer who gets inspiration from the nature itself, human livings and hunderds of yeras culture.
We talked to Baldereschi on herself, her design ideas, expectations, success and plans. We asked what she expects from design, whether she succeeded in her works, where she gets inspiration.
Hatice Topbaş : Who is Alessandra Baldereschi? What is her educational background, what are her deisgn and production perspectives?
Alessandra Baldereschi : I was born in Milan but I spent several years of childhood and adolescence in the countryside.I chose to study industrial design after the Art school. I was sure that I wouldn’t become an artist, I was more engaged in the everyday objects. At the time, I enjoyed working with ceramics and terracotta. Therefore, after studying art, I decided to enroll in the faculty of product design at Domus Academy in Milan and return to live in the city.
The art school has influenced the way I see things and objects. In my surroundings I’d like to find an expression of beauty. The objects that surround us, have to be able to speak to our rationality, but even more to our hearts.The design helps to satisfy our desire for beauty. The way it appears, language and form for me is as important as function.
H.T.: Where do you get inspiration for the textures and shapes for your designs?
A.B.: My inspiration come from past productions, flea markets, antique book shops or my personal memories of childhood, the houses where I lived. “Everything is autobiography ” because the life that we tell is ” in everything we do” not only in words but also in actions. It’s like to write a diary knowing that it will be read by someone else: you speaks about yourself, of your own history, but by carefully choosing the thoughts, feelings and memories, only those that are share.
Together with the revisitation of the past, every day I also select, gather and pin details, pictures, images which are only seemingly insignificant but which help to create identification. Through a research in the past, through the use of some details, I can recreate a feeling of “deja-vu”. I live this process in my work as a constant journey in time: in the past to look at it with new eyes, and through future to include in my project all the suitable improvement that has been achieve nowadays, as technology , materials or way of producing, assembling etc..
H.T.: Nostalgia is felt on your designs such as “Donut”, “Grandmother Tips”, “Soft Headboards” and “Woodland” produced by Seletti Spa… Do traditional textures attract your attention? If so, why?
A.B.: Globalization changed our life in all acspect, from our way of working, education, our relationships. We feel a great nostalgia for times gone by and it is probably for this reason that we often try to go back in the past. You can learn from the past how to behave in the future but without repeating the past in the present.
For instance, in creating Donut my intention was to recovery local handcrafts.
Over the past 20 years we have seen wiped out a large part of the small craft industries that in the past represented Italian design excellence in the world. With the closure of many of these companies we have lost all the skills linked to local traditions specific to each area or regions. It’s clear that we must recover what is left. There are positive signs in this direction, such as exhibitions, research and design workshops on various areas in order to develop the potential of a material, typical of the area.
The design can regaining possession of craft skills and may suggest new areas of development. We will return to produce here, maybe in small series with high quality standard, excellence of materials and new ideas suitable to meet an international market. It’s a process that has just running but I am optimistic for the future.
H.T.: Your designs have been presented in many magazines, blogs and design occasions. Have you succeeded in what you want? What are your success criteria?
A.B.: Success is not constant, it is never a loyal friend and is not a goal for me.The real success is being happy every day of what is done and being consistent with myself.
H.T.: What are your plans? Do you think that you will get on with your your style?
A.B.: The experience that come from my work make me conscius that it is important pushing yourself in new and unknown solution or situation, maybe relate to material, tipology or contexts. Contrasting our attitude to go back to the solution we know very well, as shape, process, style, etc… More we get confidence in what we are doing and more confirmations we receive, more we have the risk of being trapped by our own ability.
H.T.: What do you recommend the young designers to do? What should be done in order to create authentic designs in spite of getting inspiration?
A.B.: My suggestion is follow their own identity without copying existing languages and also to create always the prototype: an experience that is the best school ever. In this way, solving in first-person all constructive problems, they will feel much safer.
Thanks very much to Alessandra Baldereschi for this joyous interview.
About Alessandra Baldereschi
After training in Art School, Alessandra Baldereschi gained a master’s degree in Industrial Design at Domus Academy. In 2001 she was granted a residency to study in Japan where she developed projects for ceramic tableware with companies based in the district of Gifu. When she returned to Italy, she started working with numerous companies, including Swatch Bijoux , Fabbian Illuminazione, Moss NY, Dilmos, De Vecchi, Chimento, Coin Casa Design, Skitsch and other brand. Her projects for these companies range from fashion jewellery and fashion to lighting and furniture.
Currently, having numerous awards Alessandra’s Studio working for various brands in the design industry.
“For me is important to create empathy between the object and people. Often my inspiration comes from past objects that had entered in the daily life of our culture and become part of a common memory. I like to evoke a warm sensation that come from a feeling of something familiar rather than a cold sensation that can suscitate a new object, unrelated and not linked with a past memory. “Everything is autobiography because the life that we tell is ‘ in everything we do’ not only in words but also in actions.”
The Articles About Alessandra Baldereschi’s Design On Our Website:
Alessandra Baldereschi’s Nostalgic Furniture Collection
Let The Traditions (And Design) Continue
Woodland Creates Our Own Secret Garden
Outline Collection by Alessandra Baldereschi
The New ”Traditional” Collection Of Baldereschi