The concept of the design is based on capturing the attention of children as well as their parents. Therefore the entrance of the store is emphasized by cartoon characters. Some animal figures are interpreted as wall décor while some of them (i.e. a crocodile, a whale) as seating around a playground area designed at the center. The deep storefront is designed by glass facades with recessed frame in order to make the perception deeper.
Exterior ceiling surfaces are painted in vary vivid colors, just as the children might like.
Wood textures in light tones have been preferred on floors, walls and decors to create warm and lively environment.