The Coca-Cola Beatbox by Asif Khan and Pernilla Ohrstedt

The Coca-Cola Beatbox pavilion is designed by London architects Asif Khan and Pernilla Ohrstedt.

The recently completed, The Coca-Cola Beatbox invites visitors to make a musical collage of sporting sounds by touching parts of its structure.

The visionary pavilion has been inspired by Coca-Cola’s global campaign for London 2012– Move to the Beat– that aims to connect young people to the Games by bringing together their passions for music and sport.

The sound samples, including a human heartbeat and trainers squeaking on a court, are taken from the Olympic song‘Anywhere in the World’ recorded by British producer Mark Ronson.

The sounds are embedded in 200 interlocking ETFE plastic pillows which are sensitive to movement and touch.

Photography by Hufton  + Crow

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