IKEA, known as the Swedish brand created first cultural collaboration is a sharp turn to the East: Sweden meets China.
Its limited-edition Trendig collection, was produced as a genuine cultural collaboration between designers and artisans in both Sweden and China.
The collection playfully references this modern ping-pong diplomacy: A paddle decorates a vase, for example, and inside a dish, a “Chinese” lucky cat holds a paddle; plus, a marketing photo is strewn with ping-pong balls.
The IKEA design philosophy of creating products that solve everyday problems at home was the starting point. After that, the rule book was thrown out.