Located in Ottawa (Canada), The Federal Inc. is an award winning design service consultancy that was born around the idea and desire to explore alternative sides of design and branch out creatively. As an awarded with one of the highest and most prestigious awards in the design industry, the Red Dot Award: Design Concept 2013, their prototype project called ‘Maple Set’ is just breath taking!
Maple Set from The Federal from Ian Murchison on Vimeo.
Formed by Canadian designers, Ian Muchison and Rohan Thakar, The Federal Inc.’s reinvention of a set of culinary knives are taking their spiritual power from their high polished blade and the very essence of the sealed and sacred wood of the maple…
Maples are variously classified in a family of their own, the Aceraceae, that has approximately 128 species, most of which are native to Asia. Maple wood is often graded based on physical and aesthetic characteristics and it is the wood of choice for bowling pins, bowling alley lanes, pool cue shafts, and butcher’s blocks. Maple wood is also used for the manufacture of wooden baseball bats.
“With this project, Maple Set, we wanted to look at kitchen knives from a new perspective. We focused on the essence of a knife, that key component that people think about when thinking about a knife. We isolated the blade as that defining component and designed around that as the highlight of the product. By reducing the size and visual weight of the blade it becomes this sliver of polish and refinement. From there, we looked at other kitchen tools and felt that the warmth of a wood made for a great material. The stark contrast of materials works well to highlight the smaller blade and blend the body in to its surroundings.”
“The project goal was to not only produce a beautiful product but to break the mold of traditional thinking on everyday products. To get people the think differently about what they see around them and how they see it. And with this project I believe we have succeeded in breaking that mold.”
The Federal Inc. offers its clients -developed from sketch to reality- iconic, innovative products and brands such these knives appearing lightweight and beautifully balanced. Like every product of the duo, it is a process that works to build a strong, notable presence, and deliver passionate products to the users.
For more: http://thefederal.co