Most recently, the fashion label has turned its collective hand to furniture design with a collection of 100 chairs made in Columbia by ex-prisoners. As a Marni fan we wanted to talk about Marni in Salone Del Mobile Milan in one blog post.
20 colours, 7 models and 21 variations for 80 chairs, 10 deckchairs and 10 tables – these are the figures of the Marni project for the 2012 Salone del Mobile (Milan Furniture Fair). Chairs and tables made in limited series and sold exclusively in the Marni Boutique at Via della Spiga 50 during the fifty-first edition of the Milan design week.
The aim of the venture was to augment the prisoners’ resettlement into every-day life and all proceeds from the chairs are going to the institute ICAM of Milan– a project which allows children of imprisoned mothers to spend their youth in a family environment.
The chairs are a common seat found in Columbian homes. The design was reinterpreted by Marni who modified the woven pattern and created new colour variations. All products are handmade using salvaged materials: concrete reinforcing bars for the structure and coloured plastic pipes for the seats and backrests.
The chairs are part of the art project”L’arte del Ritratto”: products become subject and setting of the 17 portraits by photographer and filmmaker Francesco Jodice. His performances are based on works of categorization: the chairs are used as background for a series of portraits of Marni teams from different departments.
All images and video sourced fromMarni Anticamera on-line magazine.