In the very beginning of the 3rd quarter of July, Nike unveiled two new footwear styles at their Innovation Summit in Portland: The Free Hyperfeel and The Free Flyknit.
Designed with natural motion principles to amplify the body’s natural ability, The New Free Hyperfeel functions as an extension of the foot.
Nike’s new Free Hyperfeel is structured on a waffle outsole. It is reengineered with reflecting key pressure points on the strategically placed pistons. Highly durable XDR rubber is added in high-wear heel areas.
“Nike Free Hyperfeel has fewer total shoe parts and places the foot directly on top of responsive Lunarlon foam,” says Tony Bignell, VP of Nike Footwear Innovation. “The shoe acts as extension of the foot and delivers a natural motion sensation for the runner.”
Nike’s second new state of art is called The Free Flyknit.
The Nike Free Flyknit is designed to flex with the foot in motion. It is informed by Nike’s “Nature Amplified” design ethos, which is a bright approach fueled by athlete insights and scientific data.
The runner’s foot is secured to show platform by a new and more compressive construction in the shoe upper. The articulated Nike Free sole is flexible and moves naturally with the foot.
“Nike Free Flyknit is the ultimate expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body,” says Sean McDowell, Creative Director for Nike Running. “The compression fit brings the foot closer to the sole for enhanced lockdown and propulsion.”