Starbucks’s New Coffee Experience‘Laboratory’ in Amsterdam
Starbucks opened a new concept store in Amsterdam. With its‘Slow’ Coffee Theatre, hyper-local design, floating community gathering spaces and on-site bakery, Starbucks‘The Bank’ is a glimpse into Starbuck’s vision of the future.
While over the last few years Starbucks has gone to great lengths to reinforce the superlative quality of its coffee and products, under the radar they’ve been re-defining the atmosphere in which we drink it. In Seattle, New York, London, Paris and now Amsterdam, Starbucks has been stealthily unveiling unique, highly individualized and local concept stores across America.
Situated in a 430 square meter (4,500 sqf) subterranean space in the vault of a historic bank on the popular Rembrandtplein, the new shop, while the latest in a string of Starbucks concept stores, is the first in the world they are openly referring to as a‘laboratory’. A large beautiful store inspired by contemporary Dutch culture and its deep coffee tradition, The Bank was purposely created to push Starbucks beyond its comfort zone in terms of innovation and experimentation. What works in the Amsterdam store will make its way to the rest of Europe.
Considering its well-earned progressive reputation, Amsterdam might be the perfect spot for trying out new things. Starbucks The Bank will function as a testing centre for innovative coffee brewing methods in its‘Slow’ Coffee Theatre and offer small batch reserve coffees available nowhere else on the continent. It will also premiere Starbucks first ever Clover® brewing system in Europe, as well as feature an in-store bakery for fresh croissants in the morning and fresh cookies in the afternoon.