Eco friendly, economical, funny and sometimes a passionate sports activity: cycling.. What can be made for transforming this sport into an enjoyable and comfortable one?
Stocholm-based bicycle and cyclist accessories brand Bookman designed a functional cup holder for the ones who likes reflecting and creating their own styles.
The construction is completely free from screws and glue and the smart clip design does not only make it easy to use, it is also designed for easy disassembly if you would need to recycle the product.
The Bookman Cup Holder can be flipped and used with either the smaller ring or the lager ring depending on cup size. The storage cube helps flatten the cup holder and makes it easy to take with you when not on your bike. It is available in the colors: black, white, red and green.
Three of the owners had about half a semester left of their degree in Industrial engineering and together with another friend that also didn’t want to get a proper 9-5 job and instead try the entrepreneurial route they went to work. They are dedicated cyclists and they all share an interest in design which gave them the direction for the brand. There are so many gadgets and accessories for bikes in the market but there a so few that they would like to put on their bikes. They wanted to make accessories that would complement the bike instead of detract from it. They did some projects on the side to get the money for tooling and after a lot of samples getting sent back and forth they were happy to place the first order of lights in the spring of 2011.
The brand brings joy and meaning to cycling.