The Keyboard of Isolation’is an installation by local artist Jody Xiong, created on behalf of the family care for grassroots community in Shanghai, China. The piece was designed to raise awareness of the issues developed from China’s new-found infatuation with the online world.
‘The keyboard of isolation’is built from several hand-crafted human figurines sealed away in glass containers in the shape of a 5 meter long keyboard displayed with the tagline, ‘go online and family is isolated’. The piece pictures thirty-six families recreated as 9 centimeter figurines inhabiting isolated bubbles, separated into 115 keys as a result of their computer addictions. As families grow more and more dependent on computers to communicate, family care for grassroots community sought to help half a billion Chinese net-citizens to realize how and why computers are becoming a point of contention within families and communities.
Agency: DDB Shanghai
Creative Director: Jody Xiong
Art Director: Jody Xiong
Designers: Jody Xiong, Jack Xuan
Copywriter: Leo Liu